Hi! I'm a seasoned and award-winning creative director that brings empathy, a good sense of humor and a keen eye for craft. I’m an art director at heart, I started my career in Ecuador and have worked all the way from Buenos Aires to Miami, Los Angeles and Nashville. I've led teams for independent agencies, content studios and multinational networks, always building strong emotional connections between brands and their audiences. On the weekends, I take photos, play guitar and go mountain biking, usually not at the same time.
LinkedIn | Instagram | E: jonatanmaldonado@icloud.com
Brands include Got Milk?, Chick-fil-A, Comcast Xfinity, Chinet, 1792 Bourbon, State Farm, Clorox, Servpro, Citgo, among others.
Featured in AdAge, Lüerzer’s Archive, Communication Arts: Illustration, Interactive & Advertising Annuals, Colossal, We and the color, Graine de photograph; Poster House Museum NYC, Asian Art Museum in San Francisco.
Jury at the Art Directors Club 2023, Communication Arts Illustration Annual 2025 and Webby awards 22-present.
Awards & recognition include:
- Communication Arts Illustration Annual Jury, 03/2025.
- Webby Awards Jury, 2022 - 2025.
- Art Directors Club Jury, 03/2024.
- Art Directors Club: 6 Shortlists (Citgo & Chinet), 05/2023.
- Clio: Shortlist, 05/2023.
- One Show: 2 Shortlists, 05/2022.
- Webby: Honoree, 2 Nominees including People’s Voice (Chinet), 04/2023.
- Communication Arts Illustration Annual, 03/2023.
- Local Addys: Best in show, Most in Show and 29 awards. 03/2023.
- Art Directors Club: Gold Cube (1792) + 6 Shortlists (1792 & Servpro), 05/2022.
- Clio: Silver, 05/2022.
- One Show: 2 Shortlists, 04/2022.
- Webby: Honoree, (Best Edit - Servpro), 04/2022.
- Communication Arts Illustration Annual, 05/2022.
- Graphis Poster Annual: Silver, 04/2022.
- Graphis Design Annual, 02/2022.
- National Addys: 2 Gold, 8 Silver + Judges Choice Award, 06/2022.
- Local Addys: 32 Gold & 16 Silver, 06/2022
- Communication Arts Advertising Annual 2020: Know The Facts, 11/2020.
- Art Directors Club 99 Book Of Craft 10/2020.
- We And The Color: Photography project article & feature, 08/2020.
- Graine De Photographe: Photography project article & feature, 06/2020.
- Communication Arts Photography Annual 2020: Shortlist, Photography series, 06/2020.
- Art Directors Club, Merit: Kim Jung Ji - Mural graffiti, 05/2020.
- Art Directors Club, Silver Cube: The Art of Storytelling, 05/2020.
- Webbys Advertising Honoree: Know the Facts, 05/2020.
- Webbys Branded Content Honoree: Know the Facts, 05/2020.
- Webbys Branded Content Honoree: The Art of Storytelling, 05/2020.
- Poster House Museum NYC, Permanent Exhibit: Know the Facts posters, 03/2020.
- One Club One Screen Short Film Festival / Craft: The Art of Storytelling, 02/2020.
- Colossal: Photography project article & feature, 01/2020.
- Lüerzer’s Archive feature: Know the Facts, 12/2019.
- ANA’s Multicultural Awards, Grand Prix: The Art of Storytelling, 2019.
- ANA’s Multicultural Awards, Print: The Art of Storytelling, 2019.
- ANA’s Multicultural Awards, Grand Prix, Gold & Silver: Language Choice, 2017.
- Jay Chiat Award: Language choice, 2016.
- USH Awards, Digital: The hardest job, 2014.
- El Sol, Bronze: The hardest job, 2014.
- Addy USA, National TV Campaign, 2 Gold, 1 Silver:The hardest job, 2012.
- One Show Entertainment, Bronze: Los Felinos De La Noche, 2010.
- Bill Bernbach Awards, DDB Worldwide: Gran Prix 2009.
- Addy USA, Branded Content and Innovation, Gold. 2009.
- Fiap, Shortlist: Branded Content, 2009.
- Effies, Silver: Sustained Success, 2008.
- New York Festivals, Print: Maria Güale Foundation, 2007.
- Effie, Silver, Promotional Marketing: Porta, 2007.
- Effie, 2 Silver, Best Launch: Lotto, Porta 2006.
- Condor (ECU), 5 Gold, 2 Silver, 2 Bronze: 2006.
- Caribe, 2 Silver, 2 Bronze: Lotto, 2006.
- Ojo de Iberoamerica, Bronze: Peugeot, 2005.
- Fiap, Bronze, Media Mix: Peugeot, 2005.
- Fiap, Shortlist, Alternative Media: Peugeot, 2005.
- New York Festivals, Print, Silver: Brahma, 2004