Located at the crossroads of Mexican and American cultures, South Norte is an independent brewery that combines authentic Mexican flavors with the mastery of the American craft scene. So we harnessed that truth and created a brand with a rebellious spirit that looks for constant experimentation, taking the best from both worlds in everything they do.
To launch the brand, we created a call to arms for the people of San Diego and the craft beer scene. An invitation to try new things without asking for permission.
Role: Creative Direction with Sharon Cleary (CD/CW)