Located at the crossroads of Mexican and American cultures, South Norte is an independent brewery that combines authentic Mexican flavors with the mastery of the American craft scene. So, we harnessed that truth and created a radio campaign that expressed the brand’s curious spirit that looks for constant experimentation.

Partnering with local Hip-Hop artists, we created a series of radio spots with anthemic lyrics dedicated to the people of San Diego, CA.

Role: CD with Aron Cleary (CD/CW)